If you CAN touch it…
It’s not REAL.
Bill Gates
Isn’t he right, isn’t it the same thing God said about us humans that the soul inside us that we cannot see is much more important then our physical body, isn’t it the same thing we all agree on the mind we cant touch is more important then the body we can touch. Well gates is talking about technology in today’s world, he argues that the hardware is getting less and less important and the software s becoming the core these days. Designs do matter but the inside stuff is becoming what teenagers call the “Real thing”. When I go to buy a computer, how it looks, what kind of casing is there, that is one of my last considerations, first I need to have a Pentium M (2005) or centrino in case of notebook, then I look for RAM and hard rive. Now days I look for wifi and blue tooth, all of the things I cant see or touch. I do care about the flat screen monitor or a cool mouse n keyboard but they come after all the invisible stuff, which is primary in my selection process.
When I go and buy gold, the purity of gold is more important to me then the shine and looks. I would prefer a 22kt dull finish gold necklace to a 10kt high polish necklace because I know that purity has value, it will remain there but color can fade away, it can vanish over the period of time. When I was young, I read this quote somewhere that “don’t judge a book by its cover”, I guess now I understand what it meant then or “all glitter is not gold”, well experience is certainly the best teacher.
One of my young cousin, goes to gym, he showed my muscles, telling me see how much strong I am. I just wished if he knew what the true strength means, it doesn’t come from the big muscles, it comes from within, the real strength to stand in adversity, facing the worst enemy head to head, bouncing back from failures and blunders. In short it’s the strength that comes from ones character. Again the real strength is invisible but not impossible.
Intellectual property, it’s a hot subject these days in quality management and in business & law schools specially. 20 years back no one would have thought about it but now it’s the edge companies have over others, patents and copyrights have become now more important then ever before
When parents select the schools for their children the quality of education is more important than the beauty of premises and size of school.
Look at all the aspects of life, where ever we go, whatever we do, intangibles are becoming more and more important, from companies accounts to real life, Service industry accounts for more then 50% of US economy.
Lets come down to micro level and try to find these intangibles in our own life, love, trust, care, help, friendship, relation, these are some very dominant intangibles in our life, which at times shape our life. How much importance we give to these invisibles. I still see how we dress is more important then how genuinely we wear our smile. Letting people know that we care is more important then actually caring for them. Showing up is becoming more and more important then the actual reality, lager then life syndrome has caught every one of us, who rather then exploring inside, is more anxious to show people how big he or she is. Big cars have taken over big character, high rise buildings have taken over high morals, big dollars have taken over the peace of mind and media covered charities have taken over real care and love…..are we going in the rite direction.
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